Customer Intelligence and Insight
Understand clear gaps in the market that you are reaching relative
to your competitive set. From what ZIP Codes are you drawing your customers?
How do your most important ZIP Codes differ from the key ZIP Codes penetrated by
your competitive group.
See clear comparisons of aggregate customer demographics to help
you sharpen your marketing efforts to reach or expand your base. And
track your progress month after month.
Define the competitive field that you would measure yourself
against and then monitor it over time.
- What are the overall growth trends?
- Are you lagging or outpacing the market?
- What is your share and are your efforts to improve business working?
Evaluate trends from month to month and also allow for seasonality
by comparing the same month last year.
Evaluate your performance and track customer engagement based
- Changes in the number of customers spending at your location.
- Changes in the average purchase amount.
- Changes in the average frequency that customers spend with you.
How do these elements of your performance compare to your competitive