Would you like to take advantage of sophisticated analytics without a major investment?

Mastercard Propensity Models for Marketing draw from transaction behavior to provide objective information about likely future behaviors in the areas of card use, likely preference and retention.

Account scores help you make more profitable decisions by directing the right messages and offers to the cardholders most likely to respond. The top 10-20% of accounts identified through these models typically represent 50% or more of the desired activity across all accounts, or are 2-3 times more likely than average to engage in the forecasted behavior.

These models are available on consumer debit, consumer credit and commercial portfolios.

Card Expansion

  • Cross Border
  • Recurring Payments
  • Bill Pay
  • PayPass® High Activation
  • PayPass® High Usage
  • Small Business
  • Product Cross-Sell

Card Activity

  • Category Spend
  • Early Months on Book (EMOB)
  • Luxury Spend
  • Category Expansion
  • Overall Card Usage


  • Spend Attrition
  • Reactivation
  • Balance Attrition

Contact a representative today to learn more about solutions