Data insights applied to a customer file brings behavioral insights in-house, for making better customer-treatment decisions at every touch point.
How do your customers spend when they're not spending with you?
Knowing the answers can inform new marketing strategies for building retention and loyalty, encouraging repeat purchases, and earning greater wallet share. Mastercard supplies that intelligence, drawn from actual purchase behavior of your customer base, aggregated to provide the insight you need.
Share your business problem or opportunity and Mastercard will work with you to design a data-driven approach and model to deliver the optimal business result. Some of the more popular offerings:
|Customer Loyalty Dynamics||Behavioral Segmentation||Store/Geographic Analytics|
|Loyalty Segmentation||Advanced Buyer Segments||Trade-Area Analytics|
|Purchase Sequence Analytics||Drive Time and Distance Analytics by Store Location|