Scores reflect a cardholder's likelihood to engage in a behavior or respond to an offer, enabling precision marketing.
How effective are your segmentation strategies?
Unlike other offerings, Advanced Buyer Segments from Mastercard use actual anonymized spending behavior to indicate customer segment preferences, priorities, lifestyles and life stage. Use these segments to infer underlying cardholder motivation, to craft more focused, effective and profitable:
- Product introductions
- Portfolio migration programs
- Marketing campaigns