How effective are your segmentation strategies?

Unlike other offerings, Advanced Buyer Segments from Mastercard use actual anonymized spending behavior to indicate customer segment preferences, priorities, lifestyles and life stage. Use these segments to infer underlying cardholder motivation, to craft more focused, effective and profitable:

  • Product introductions
  • Portfolio migration programs
  • Marketing campaigns

There are 28 distinct segments, stratified by the set of high-spend merchant categories that the customer frequents. Building your strategies around these segments allows you to take a focused approach around the trait that directly contributes to your bottom line – customer spend.

Contact a representative today to learn more about solutions