Stratifying your customers into discrete groups based on actual spending behavior fosters more-effective marketing decisions and more relevant offers.
Insights for Financial Institutions
For financial institutions of every size, we provide right-sized solutions and supporting partnering relationships that transform into business value. Insights derived from spend data unlock new intelligence about financial consumers that inform marketing and operational decisions, whether to serve new customers or deepen existing relationships.
Insight For Local Banks & Credit Unions
By combining transaction data and proprietary analytics with our expertise and industry best practices, Mastercard delivers valuable insights of what motivates consumer behavior. We then apply this insight to solutions that are market-proven, ready to implement and priced to fit all budgets, allowing smaller institutions to grow their business and compete effectively.