Expertise, Intelligence, And
Performance To Drive Business
Group Head, Retail & Commerce Vertical
Susan Grossman is Group Head of the Retail & Commerce Vertical for Mastercard Advisors. In this role, Ms. Grossman utilizes her deep expertise and understanding of retail and commerce organizations to translate Advisors capabilities and other Mastercard assets into standardized solutions to address customer needs. As a vertical lead, Ms. Grossman establishes easily communicated and differentiated value propositions, directs innovation across Advisors, enhances profitability by combining capabilities and assets, and identifies the best distribution channels for delivering and scaling those solutions.
Ms. Grossman’s previous role she focused on achieving the business case for the acquisition of Applied Predictive Technologies, while preserving the unique APT culture, retaining talent, retaining customers and identifying opportunities for additional value from the acquisition. Prior to this Ms. Grossman was Group Head of Media Solutions, Information Services for Mastercard Advisors she had global responsibility for leading efforts to directly monetize differentiated data assets and analytics by leveraging them to help advertisers, advertising intermediaries and media properties improve media ROI by enabling improved targeting and campaign measurement.
Prior to joining Mastercard, Susan spent eighteen years with SymphonyIRI Group where she held a variety of analytic and management positions. Most recently, she was responsible for building an automated analytics business leveraging proprietary data, models and technology to provide real-time, predictive business solutions for consumer packaged goods manufacturers.
Susan holds a B.A. in Communications from Boston College and an MBA in Marketing from Northeastern University.