Propensity Models for Marketing: Scores reflect a cardholder’s likelihood to engage in a behavior or respond to an offer, enabling precision marketing.
How well do you know your customers?
Through Mastercard’s prescreened panel of 55,000-plus consumer and business cardholders, issuers have access to a universe of data, at far less cost than conducting single purpose, ad hoc market research studies.
Standard reports published annually reveal the attitudes, preferences, share of wallet and practices of cardholders, including multiple breakouts by key segments.
- Credit Study
- e/mCommerce (alternate payments) Study
- Rewards Study
- Small Business Cardholders Study
- Debit Study