How well do you know your customers?

Through Mastercard’s prescreened panel of 55,000-plus consumer and business cardholders, issuers have access to a universe of data, at far less cost than conducting single purpose, ad hoc market research studies.

Standard reports published annually reveal the attitudes, preferences, share of wallet and practices of cardholders, including multiple breakouts by key segments.

  • Credit Study
  • e/mCommerce (alternate payments) Study
  • Rewards Study
  • Small Business Cardholders Study
  • Debit Study

Custom research delivers specific insight by reporting against the warehoused survey data, which encompasses more than 1,000 separate data points across banking, debit and spending behavior. Customized surveys can also be executed against specific segments of the panel.

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