Comparative Cardholder Dynamics

    Add Cardholder Perspectives to Your Business Intelligence Mix

    To inform your product development strategies and marketing programs, there's one elusive data set that can dramatically increase effectiveness: a statistically relevant answer to the question "what do cardholders think?" We' ve answered the question. Drawn from primary research with more than 75,000 consumers in the U.S. and Europe, the studies comprising Comparative Cardholder Dynamics offer a broad and deep understanding of consumers' payment behaviors and attitudes.

    Use our wealth of research to:

    • identify what drives primary card decisions
    • understand how and where consumers use competitors' cards
    • learn how to win a greater share of wallet
    • see the relationship between cardholder satisfaction, loyalty, and spend
    • discover opportunities to convert check and cash payments to cards

    Comparative Cardholder Dynamics studies provide unique and powerful perspectives perspectives on consumer attitudes and behaviors—perspectives you can use to develop strategies for success in the marketplace. Use them to gauge your performance relative to other prominent issuers—across all cards in the wallet (MasterCard, Visa, American Express, Discover, and private label) and across all payment forms from credit and debit to cash and check.

    Six annual studies are currently available in the U.S.:

    Cardholder Satisfaction and LoyaltyView fact sheet
    Debit and Payment Choices View fact sheet
    Rewards View fact sheet
    Share of Wallet View fact sheet
    Small Business View fact sheet
    Segmenting the Cardholder Market View fact sheet

    We'll help answer key questions that will inform your payments strategy and marketing efforts:

    • What are the major revenue drivers in the cards marketplace?
    • How did the top card in your cardholders' wallets get there?
    • How do other payment modes affect the profitability of your card portfolio?
    • What are consumers' attitudes about their payment options?
    • How does your card compete against major issuers' cards?
    • In which merchant categories is debit growing?
    • Which rewards programs drive usage most?

    Additional studies are being launched in the United Kingdom, Italy, and France in 2009.
    To find out about regional availability and how Comparative Cardholder Dynamics can work for your organization, contact us.