Proven Approaches to Increasing
Growth and Maximizing Profit Potential

Data-Driven Marketing

One of the most challenging, yet potentially rewarding, disciplines for issuers today is marketing. MasterCard Advisors can devise effective acquisition and customer management strategies that help boost your response rates, increase return on your marketing investments and maximize cardholder lifetime value. From customer diagnostics to strategy formulation to campaign services, we can equip your team with models and tools, provide consulting expertise, or manage your marketing needs on an outsourced basis.

We can help you find and keep the most profitable customers at every phase of the payments lifecycle

Our worldwide experience spans credit and debit, as well as a wide range of market segments including commercial, affluent, healthcare, and more.

Whether you are entering a new market or segment, creating new products, or looking for opportunities to maximize portfolio efficiencies, we have the practical experience, analytic rigor, and proven ability to design and implement solutions that get results.

Leveraging cross-functional assets and expertise, we deliver informed, effective end-to-end solutions that incorporate:

  • Risk management insights to help you identify prospects who meet your desired risk profiles
  • Data analytic tools and technology so that you can segment your market with the precision needed to identify the right customers and make the right offers
  • Knowledge of global industry best practices regarding the entire payments customer lifecycle from acquisition and conversion to retention and usage
  • Loyalty and rewards capabilities to design, develop, implement, and manage rewards programs that help to attract and retain cardholders as well as increase brand preference and loyalty
  • Creative development executed by teams that specialize in the payments business and have a track record of lifting response rates while lowering costs
  • Proprietary vendor relationships that help to ensure that programs are delivered on time and on budget
  • Performance analysis to inform business decisions and help to increase the ROI of future programs
  • Automated Marketing Solutions; turnkey marketing programs—appropriate when budgets do not allow for customized solutions—that utilize creative templates and standardized offers

To learn more about how our Data-Driven Marketing Solutions can work for your organization, contact us.