Turnkey Managed Services

Conduct business as usual marketing across the entire cardholder lifecycle with effective, ready-to-go, end-to-end programs from MasterCard Advisors’ Turnkey Managed Services.

You can quickly, easily and affordably implement standardized programs that will:

Help you identify campaign strategy
Leverage data analytics to help you precisely segment and target your offers
Provide creative templates
Fulfill offers
Measure and report on results

You’ll benefit by:

Saving time with a standardized process utilizing proven best practices
Maximizing ROI with behavioral targeting
Focusing on your business while MasterCard staff handle campaign planning, management and execution
Saving money by leveraging template creative, production economies of scale and statement credits for offer fulfillment

Learn more about the ease, affordability and growth potential of our Turnkey Managed Services.

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Our Turnkey Segmentation Approach

Card Usage Segmentation

Behaviorally based segmentation that helps identify usage opportunities (based on data available in MasterCard Data Warehouse)

Turnkey Targeted Programs

Turnkey programs designed to drive incremental portfolio profitability across cardholder lifecycle, including:

Offers - selected to motivate the desired behavior among the targeted segment
Targeting - behaviorally based targeting criteria and propensity modeling
Creative - template creative designed to drive response and typically tested in market

Turnkey Execution Capabilities

Standardized process
Benefit from best practices
Maximize ROI with behavioral targeting
Save time by leveraging MasterCard staffing for campaign planning, management and execution
Save money by leveraging template creative, production economies of scale and statement credits for offer fulfillment