Product List


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Advanced Buyer Segments

Stratifying your customers into discrete groups based on actual spending behavior fosters more-effective marketing decisions and more relevant offers.

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Analyzing Portfolio Strategies

Leveraging benchmarks and best-practice insight to improve efforts across portfolios.

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Card Usage Insights

Knowing the wallet position and purchase behavior associated with a card is the key to expanding use and boosting card value.

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Consulting Services

Proven problem-solving skills and knowledge of global best practices deliver solutions that drive tangible bottom-line impact.

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Consulting Services for Merchants

Recommendations and initiatives that drive bottom-line impact for payments businesses.

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Consumer Engagement Practice

Outsourced marketing support, from strategy through to execution, delivers programs that fully leverage MasterCard insights and data.

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Consumer Panel

The industry's most comprehensive cardholder panel enables extremely cost-effective research into the behavioral dynamics of card use.

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Consumer Panel for Merchants

The industry's most comprehensive cardholder panel enables extremely cost-effective research into the behavioral dynamics of card use.

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Credit Risk Models

Objective scores from analytic models help to boost recoveries, reduce write-offs and increase profitability overall.

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Credit Risk Optimization

A structured end-to-end engagement implements new transaction models that add significant lift to credit-risk decisions.

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Custom Portfolio Reporting

Custom reports extracted from transaction data give you the exact, essential insight to support decisions and run your business.

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Customer Analytics

Knowing spend by customer segments, inside and outside of your locations, delivers key insights for retention, loyalty and increasing value.

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Customer Data Enhancement

Data insights applied to a customer file brings behavioral insights in-house, for making better customer-treatment decisions at every touch point.

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Designing and Implementing Marketing Campaigns

Harnessing direct response best practices to grow the business.

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Developing Segmentation Strategies

Applying deeper consumer insights for more-focused marketing and management.

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Implementing EMV Strategies

Harness MasterCard's Support and Expertise to Optimize your EMV Migration.

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Improving Operations Process and Program Management

Insights to reduce fraud expense and credit losses.

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Local Market Campaigns

Grow Loyalty With New and Existing Customers

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Local Market Intelligence

Providing insights that will drive some of the most important decisions a business can make.

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Location Services

Data about payment-service locations for quickly extending search capability to customers.

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MasterCard Audiences

Reaching online audiences based on insights drawn from aggregate purchase behavior enables more precise online marketing.

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Media Measurement

Measure the impact of media campaigns on online and offline sales.

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Merchant Identifier

Straightforward online-accessed system for assisting customers with Do Not Recognize (DNR) inquiries.

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Places & Areas

Information about ATM and payment-acceptance locations enables in-house analytics and decision making.

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POI Databases

Database of payment locations with geocodes, where available, regularly updated from transaction data.

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Portfolio Analytics

Web-based reports on payments activity improve marketing and operational decisions and uncover new opportunities.

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Portfolio Benchmarking

Up-to-date comparative performance data against a competitive set delivers a comprehensive picture of portfolio performance at a glance.

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Propensity Models for Marketing

Scores reflect a cardholder's likelihood to engage in a behavior or respond to an offer, enabling precision marketing.

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Retail Location Insights

Providing reliable new insights into the sales-based performance of retail locations in the United States, Canada, U.K. and Australia.

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SpendingPulse™

Reports deliver authoritative industry sales data far earlier than government or industry sources.

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MasterCard Sector Insights™

Weekly sales trend data for micro-sectors within retail

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Transaction Investigator

Leveraging secure data to research and assist in resolving disputes

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You may also be interested in:

Benchmarking Your Performance

Know how your marketing efforts are paying off by seeing your performance over time and relative to your competitive set.

Contact a representative today to learn more about solutions from MasterCard Advisors.

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