More precise online marketing based on aggregate purchase behavior applied to third-party consumer populations
- How can I reach prospects more precisely?
- How do I find audiences who are ready to buy?
- How can I turn ad spend into greater return?
A proprietary MasterCard methodology delivers audiences with higher statistical probability to make purchases within the category. You will reach more of the likeliest purchasers, with less waste in your online spend. The reasons to choose MasterCard audiences for your online buys include:
- Insight drawn from actual transactions - superior to survey, derived or implied data
- Timely, relevant data based on current spending patterns
- Audience profiles informed by activity on more than 1.7 billion payment cards and 23 billion U.S. transactions annually
- Custom audiences available for specific product and service niches
MasterCard audiences are available through major data exchanges and through online ad networks. When you make an online buy, specify that you wish to purchase MasterCard Audiences.
Custom audiences are also available for special-purpose product and service niches.Contact us