MasterCard Information Services for Businesses provides actionable and valuable information-driven insights based on real behavioral and spending data. Our unique 360 degree view of consumers and their behavior over time enables businesses to uncover actionable market opportunities to understand and improve performance.
- Forecast industry trends and outlook down to a zip code level, within and across channels
- Measure share down to a store level across competitors and geographies
- Reveal a 360 degree view of your consumer as well as loyalty trends and spending behaviors both on-line and off-line
- Leverage behavioral data to improve knowledge of the consumer and drive acquisition and retention marketing
No matter the industry, MasterCard Information Services for Businesses helps you sharpen your insights and boots your marketing power to grow your business.
MasterCard Information Services for Businesses offers a modular set of products and analytic solutions that can be customized for individual businesses. Our real time transactional data is produced and analyzed with the highest degree of speed and accuracy.
We provide actionable intelligence for uniquely addressable business needs by industry, market, segment, and consumer:
- Industry - understand sector trends and outlook with SpendingPulse, real-time, reliable consumer spending intelligence
- Market - measure competition and proactively identify specific market challenges and opportunities with Benchmark Analytics; at a local level with Market Vision Reports
- Segment - reveal consumer loyalty trends, spending patterns and changing behaviors over time with Custom Analytics
- Consumers - improve consumer acquisition and retention marketing with Customer File Enhancement, Behavioral Offers, and Acquisition Targeting
- Uncover new business strategies, markets, and channels
- Drive consumer retention, loyalty and acquisition
- Obtain a 360 degree view of consumers