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Information Services enables fast, better business decisions, based on real-time transaction data and proprietary analysis that is only available from MasterCard Worldwide. |
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Consulting Services integrates professional problem-solving skills with deep payments expertise to address the challenges and opportunities of its clients, enhance MasterCard's performance, and establish global thought-leadership. |
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Implementation Services works with MasterCard clients worldwide to acquire and manage cardholders with lower investment and higher return. It's in our best interest. Our Payments-specific expertise is supported by proprietary data, modeling and analytics capabilities and a unique partnership approach. |
Understanding How Consumers Adopt A Debit Card Payment Preference
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From Australia to Zimbabwe, financial institutions all over the world have long sought to achieve enhanced profitability by getting their customers to increase their debit card usage for point-of-sale transactions.Now a new MasterCard Advisors study that expands on rigorous analysis and research has confirmed that in all types of markets, a common five-step framework exists for how consumers gradually overcome their reliance on cash and adopt a debit card payment habit. Understanding this framework can help card issuers design programs that accelerate the debit card adoption process. |
