Early Month On Book

Win Credit Cardholders Over Early For
Higher Activity and A Longer Lifecycle

Early Month On Book

Employing proven customer retention strategies during the critical early months of a customer’s lifecycle will help to encourage higher activity and increased loyalty down the road.

MasterCard Advisors Early Months on Book programs provide clients with insights to new approaches and strategies that focus on accounts during the first 12 months on book to drive long-term customer engagement and profitability.

Used alone or in combination, Segmented Usages strategies engage and stimulate spend in new customers early in the lifecycle and lead to a more satisfied, loyal customer with a longer lifecycle.

Discover how Early Month on Book Strategies can help you convert new customers into longtime loyal cardholders.

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