Customer File Enhancement
You may already have a good understanding of how your customers spend and behave within your own locations. But what if you could enhance that knowledge by adding a wide set of behaviors to understand total share of wallet within your whole industry? How about gaining insights into your customers’ propensity to spend in other merchant categories?
It’s all possible and affordable with MasterCard Advisors Customer File Enhancement tool.
Know Your Customers Better So You Can Target Smarter
The Customer File enhancement tool uses a proprietary linkage model to apply these behavioral metrics to each of your customer’s files:
- Share of Wallet – Understand your share of each customer’s overall spending in your category over the past 3, 6, 12 or 24 months
- Category Spend Propensity Score – Score customers with the highest propensity to shop in your category in the next 3, 6 or 12 months
- Discretionary Freedom Index – Score customers with the highest levels of discretionary spending
- Share of Visits – Understand your share of each customer’s overall shopping visits in your category during the past 3, 6, 12 or 24 months
The result is a strategic understanding of your customers’ behavior relative to your competitors, and powerful insights you can use to better target your cardholders and improve your marketing ROI.
Learn how Customer File Enhancement can help you learn more about your customers and give you a competitive advantage.Contact us