Comparative Cardholder Dynamics

Discover the answer to the elusive question,
‘What do cardholders think?’

Comparative Cardholder Dynamics

Knowing exactly what your cardholders think can dramatically increase the effectiveness of your product development strategies and marketing programs and boost loyalty levels.

Comparative Cardholder Dynamics studies can tell you. Drawn from primary research with more than 75,000 consumers in the U.S. and Europe, Comparative Cardholder Dynamics will provide a broad and deep understanding of your customers’ payment behaviors and attitudes.

Get the answers to these key questions:

  • What are the major revenue drivers in the cards marketplace?
  • How did the top card in your cardholders' wallets get there?
  • How do other payment modes affect the profitability of your card portfolio?
  • What are consumers' attitudes about their payment options?
  • How does your card compete against major issuers' cards?
  • In which merchant categories is debit growing?
  • Which rewards programs drive usage most?

Comparative Cardholder Dynamics Studies

Comparative Cardholder Dynamics studies deliver unique and powerful insights that you can use to develop strategies for success in the marketplace. Gauge your performance against all competitors' cards (MasterCard, Visa, American Express, Discover, and private label) and across all payment forms from credit and debit to cash and check. Six annual studies are currently available in the U.S.

Cardholder Satisfaction And Loyalty Study

Attract and maintain the most profitable cardholders

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Rewards Study

Accelerate the performance of rewards programs

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Small Business Study

Capture the growth market of small businesses

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Debit And Payment Choices Study

Get real world insights on consumers' debit and payment choices

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Share Of Wallet Study

Capture greater wallet share with rich data

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Segmenting The Cardholder Market Study

Leverage untapped opportunities with powerful perspectives

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Find out how Comparative Cardholder Dynamics can help you build cardholder loyalty by better understanding their needs.

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