Comparative Cardholder Dynamics
Knowing exactly what your cardholders think can dramatically increase the effectiveness of your product development strategies and marketing programs and boost loyalty levels.
Comparative Cardholder Dynamics studies can tell you. Drawn from primary research with more than 75,000 consumers in the U.S. and Europe, Comparative Cardholder Dynamics will provide a broad and deep understanding of your customers’ payment behaviors and attitudes.
Get the answers to these key questions:
Comparative Cardholder Dynamics Studies
Comparative Cardholder Dynamics studies deliver unique and powerful insights that you can use to develop strategies for success in the marketplace. Gauge your performance against all competitors' cards (MasterCard, Visa, American Express, Discover, and private label) and across all payment forms from credit and debit to cash and check. Six annual studies are currently available in the U.S.
Attract and maintain the most profitable cardholders
Get real world insights on consumers' debit and payment choices
Find out how Comparative Cardholder Dynamics can help you build cardholder loyalty by better understanding their needs.Contact us