Consumers today own several payment cards, are bombarded with card solicitations, and are increasingly indifferent to new offers. In this intensely competitive marketplace, you need innovative, cost-effective ways to attract new cardholders and improve response rates to your communications across all channels.
MasterCard Advisors offers a comprehensive spectrum of expert services to help develop campaigns that resonate with potential cardholders and help boost response rates.
Our end-to-end acquisition solutions include:
Strategic Planning (program strategy, management and planning)
- Assessment of issuer’s current state
- Establish success metrics
- Construct acquisition plan
- Develop milestones
Targeting and Segmentation (including risk analysis and recommendations)
- List Sourcing & Optimization
- Leading practices and proprietary data mining
- Decision Science Analytics/ Modeling
- Test & Control Methodology
Channel Mix (direct mail, telemarketing, Internet, branch and alternate channels)
- Complete channel support
- Direct Sales
- Direct Mail
- Alternate channels
Creative Development (and execution)
- Proprietary knowledge and proven direct marketing techniques to deliver leading response rates
Performance Analysis (MIS review and campaign analysis)
- Analyze campaign results
- Make refinements
- Incorporate learnings into future campaigns
Customer Experience Current State Assessment
Document current processes and identify gaps relating to the customer experience delivery.
Customer Experience Target State Framework Design
Document the desired future target state for all aspects of customer servicing that affect the customer experience.