Acquisition Programs

Consumers today own several payment cards, are bombarded with card solicitations, and are increasingly indifferent to new offers. In this intensely competitive marketplace, you need innovative, cost-effective ways to attract new cardholders and improve response rates to your communications across all channels.

MasterCard Advisors offers a comprehensive spectrum of expert services to help develop campaigns that resonate with potential cardholders and help boost response rates.

Our end-to-end acquisition solutions include:

Strategic Planning (program strategy, management and planning)

Assessment of issuer’s current state
Establish success metrics
Construct acquisition plan
Develop milestones

Targeting and Segmentation (including risk analysis and recommendations)

List Sourcing & Optimization
Leading practices and proprietary data mining
Decision Science Analytics/ Modeling
Test & Control Methodology

Channel Mix (direct mail, telemarketing, Internet, branch and alternate channels)

Complete channel support
In-Branch
Direct Sales
Telemarketing
Internet
Direct Mail
Alternate channels

Creative Development (and execution)

Proprietary knowledge and proven direct marketing techniques to deliver leading response rates

Performance Analysis (MIS review and campaign analysis)

Analyze campaign results
Make refinements
Incorporate learnings into future campaigns

We also can help you improve your online account acquisition through Find-A-Card, an interactive tool that guides potential credit and debit card customers to appropriate issuers based on the card preferences they select.

Try Find-A-Card

Learn how our Acquisition Programs can help you break through the overcrowded marketplace to attract new cardholders.